ALS Ice Bucket Challenge: Using Social Media to Promote and Educate on Health Issues
This research will also examine the implications of the Ice Bucket Challenge on the future of using viral marketing online to communicate science and medicine.
Project status
Project status
Completed
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About
The ALS Ice Bucket Challenge proved that viral marketing is an effective tool in raising awareness and funds for certain charities, raising over $100 million for the ALS Association and its associated charities world wide. However, did the videos make people learn about ALS? This research will also examine the implications of the Ice Bucket Challenge on the future of using viral marketing online to communicate science and medicine.
Members
Principal investigator
Former SCOM3003 researcher
Supervisor
Associate Professor
Associate Director, Higher Degree Research & Engagement