A comparison of anti-vaccination and pro-vaccination image memes on Facebook

This project investigates the image memes shared on Facebook by anti-vaccination and pro-vaccination advocates.

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Project status

Completed

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About

This project investigates the image memes shared on Facebook by anti-vaccination and pro-vaccination advocates. Do anti-vaccination memes rely on fear appeals more than pro-vaccination memes? Is anecdotal evidence solely the domain of anti-vaccination memes? Are pro-vaccination memes more likely to use sarcasm as a means to communicate?

Members

Principal investigator

No photo provided

Former SCOM3003 researcher

Supervisor

Will Grant

Studies science, tech, and politics, focusing on social media, policy-making, and climate/environment communication challenges.