Xiao Han Drummond

Headshot of an Asian woman with a pink and orange background.
PhD Researcher

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Xiao Han is the CEO and founder of the Centre for Responsible Innovation (CforRI) with 15+ years of experience across media, marketing and innovation. She is also a PhD Researcher at the Australian National University, advancing responsible innovation research and its application in industry.

Before CforRI, Xiao Han was the founder and CEO of Refni, a B2B2C cloud insights platform designed to help business leaders make more informed decisions. This journey took her to Canada, the USA and China, where she learned first-hand the innovation processes of leading tech organisations including Google, Facebook and LinkedIn. Other experiences gained include research, product development, testing, pivots, launch, strategy and capital raising.

From 2008-2012, Xiao Han led cross-functional, third party, domestic and international teams at General Electric (GE) to execute large scale projects and marketing programs across Australia, New Zealand and Singapore, impacting clients including Myer, Coles and Apple.

Xiao Han began her career in film events and distribution holding various sales and marketing roles at top Australian media organisations including Madman Entertainment, Transmission Films and the Melbourne International Film Festival.