Photo by Phil Roeder.

Hype, or simplified and sensationalised science, appears to be inescapable in science communication with examples extending from viral social media accounts and ‘breakthrough’-themed press releases, to the mediated claims of the celebrity scientist. In science communication, the negative effects of hype are familiar.

The question is whether hype is always a distortion and a lie, or can it be redeemed?

This essay reviews the contribution of hype to science, specifically in terms of encouraging reflexivity for science and technology.

Recent CPAS PhD Dr Tara Roberson presents three perspectives on hype and invite further conversation on the role of hype in science communication.

Read the full article in Public Understanding of Science.