Runs September each year.
Communicating science on behalf of a corporation or government department needs to integrate strategic thinking with carefully focused tactical planning.
This short course will help you develop the skills, knowledge and confidence to do this effectively.
It will include a thorough and practical understanding of the process used in developing a communication strategy including the development of a strategic framework and accompanying action plan that allocates resources, responsibilities and timeframes. It has a strong emphasis on relating theory to current industry best practice in implementing a strategic approach to planning communication activities. The major project component is based around field work and evaluation of real life science communication strategies.
Topics include the development of a communication strategy, defining communication outcomes, segmenting your audience and defining desired relationships with stakeholders.
These skills in strategy development and tactical planning will help you whether you work for a large organisation or just need to communicate complex information with limited resources.
The short course, without assessment and not for ANU credit, is run concurrently and registered through Eventbrite.
This course is taught online and face to face (COVID restrictions permitting).
Any questions? Email firstname.lastname@example.org.