Health and medical communication
This research theme focuses on aspects of the communication of sciences that are interwoven with health and medical phenomena.
Good science communication ensures that citizens can make well informed and educated decisions and are able to think critically when it comes to their health and wellbeing.
The realm of health and medicine is continually expanding and evolving, and understanding how these advancements will affect the lives of individuals and communities is a complex yet crucial task.
Our research investigates:
- how to improve health and medical communication
- differences in knowledge between lay persons and experts when it comes to health and wellbeing
- what factors are important when making medical decisions
- why people accept or reject common medical advice
- who people trust as sources of medical information
- how cultural perspectives affect health communication
Relevant CPAS courses are:
Students also undertake research in this theme for undergraduate coursework, postgraduate coursework and higher degrees by research.