What affects popularity of science communication content on YouTube?

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Science communicators utilise numerous platforms to communicate to their audiences. YouTube, one of the largest websites on the internet, hosts many science communicators but understanding why one video is more popular than another is not well understood. Thus, this research aims to identify some of the potential contributors to popularity in science communication videos, which should improve the development of science communication content for the YouTube platform.

Updated:  23 September 2017/Responsible Officer:  CPAS web officer/Page Contact:  CPAS webmaster