A comparison of anti-vaccination and pro-vaccination image memes on Facebook


Principal investigator


This project investigates the image memes shared on Facebook by anti-vaccination and pro-vaccination advocates. Do anti-vaccination memes rely on fear appeals more than pro-vaccination memes? Is anecdotal evidence solely the domain of anti-vaccination memes? Are pro-vaccination memes more likely to use sarcasm as a means to communicate?

Updated:  15 December 2018/Responsible Officer:  CPAS web officer/Page Contact:  CPAS webmaster