A comparison of anti-vaccination and pro-vaccination image memes on Facebook

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Principal investigator

Supervisor

This project investigates the image memes shared on Facebook by anti-vaccination and pro-vaccination advocates. Do anti-vaccination memes rely on fear appeals more than pro-vaccination memes? Is anecdotal evidence solely the domain of anti-vaccination memes? Are pro-vaccination memes more likely to use sarcasm as a means to communicate?

Updated:  25 March 2017/Responsible Officer:  CPAS web officer/Page Contact:  CPAS webmaster